This was really valuable as a few of them also realized they were interested in a technical intern and signed up. I shared our launch with them and also offered to share what I learned for their potential launch. We also emailed all of the students and companies we worked with beforehand to check out our launch and then again the day of.įinally, I messaged a lot of my older tech contacts on LinkedIn, Facebook and Telegram whenever I had spare time as we started to rise in the rankings. We spread out our posts on different startup groups on Slack, Facebook, Reddit, Telegram, Linkedin, Whatsapp, Wechat, Keybase, Riot and Gitter. In the morning, we focused on European groups and friends, then North American and during the last hours of the day (until the midnight PST / 3:00 AM EST end of day deadline), our friends in the Pacific time zone (who were still awake). Midway through the day, we were fighting for the top spot. A warning that it is not always accurate: Product Wars was a very helpful war room we used to keep track of the rate of our upvotes compared to our competitors (shoutout to Yingning Gui for the rec). Write different copy and create images for your own social media posts and examples for friends to post to help promote.Ask your friends to do the same and keep a list of people to reach out to during the day of. Check for followers of Product Hunt on different social networks to see who likely already has an account, as their upvotes will carry more weight.Set up groups of friends where you can drop links to your and other social media posts for them to promote throughout the day.We did a website redesign beforehand to optimize for company signups and used for analytics and to track user sessions to ensure viewers were converting.įinally, there is a lot of prep you can do to help you push your Product Hunt post on the big day. Generally, it is to direct people to a waitlist or signup list to try your product. You should have an explicit goal for your launch. You can use Product Hunt’s time travel feature to look at top products in the past to do the same: Ī famous hunter is helpful to lend credibility, especially one that has a lot of followers. We looked at products similar to mine that performed well to see how they structured their posts. There is a lot of advice around which day to launch, preparing good screenshots, an animated logo, a good description and first comment. Otherwise, you should consider whether the audience will benefit from your launch and if it’s worth your time.ĭaily Unique Users - Techintern.io’s Product Hunt Spike (via ) Prepping for the Launch If you have a consumer product, developer tool or sell to tech companies, Product Hunt will likely work very well for you. The largest audience is American and Twitter is the largest social media referrer: Launch Playbookįirst, does it make sense to launch on Product Hunt? Product Hunt’s audience is primarily tech focused with a lot of tech company employees, startup founders, journalists and technical students as regular users. ![]() The caliber of students was impressive, with some resume including internship experience at Google’s Data Loss Prevention team, Amazon’s AWS team and more. Although student engagement wasn’t a primary focus for the day, we also had a fortunate secondary outcome of increased student signups with us, both immediately and in our outreach in the weeks following. This directly resulted in 30% more companies signing up including one of our larger customers, Mozilla. ![]() High Level Outcomesĭuring our launch day, we received around 1600 daily unique users compared to a running average of around 100. At the end of the week, we achieved#2 Product of the Week. We hustled the entire day and nudged into #1 Product of the Day two hours before the end-of-day ranking deadline, which we managed to maintain until the end. ![]() Our team launched our product at 6 AM PST / 9 AM EST (against standard advice) so we started the day behind the other established products at that time. We decided to launch on Product Hunt in preparation for our last hiring round for summer interns, with a primary goal of connecting with more companies that were interested in hiring technical interns. ![]() #1 Product of the Day and #2 Product of the Week Launch Overview
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